MBA in a Box: Business Lessons from a CEO

What Will You Learn?

• Receive an 'MBA in a Box' certificate of completion
• Acquire the same business acumen as MBA graduates
• How to start a company from scratch
• Understand how a business functions and what makes a company successful
• Get promoted and be ready for a managerial role
• Transition into a career requiring solid business knowledge
• Be able to perform an industry analysis
• Understand what the critical success factors in an industry are
• Carry out SWOT analysis
• Use Michael Porter's Five Forces model
• Apply Game theory in real-life business situations
• Understand what a competitive advantage is and how to acquire it
• Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
• Apply best practices when managing people
• Understand how to recruit, select, onboard, develop, and motivate employees
• Carry out effective marketing research
• Perform market segmentation
• Select the right target client group
• Set up the 4 Ps of Marketing in a coherent way
• Calculate Customer-Lifetime-Value